What We’re All About

The Power Up program identifies quality products through clean and transparent labeling. These products will provide energy supportive nutrients essential to the body.

Our Mission

To engage and simply educate our customers on the importance of using quality food as fuel.


Meet Danielle!

Holistic Nutritionist (R.H.N.), Natural Chef. R.M.T.

Danielle has grown up in the grocery business and is very passionate about healthy lifestyle choices and the importance of reading food labels. She’s been practicing in the health and wellness industry since 2006 and in 4 years she graduated from the Canadian College of Massage and Hydrotherapy, Canadian School of Natural Nutrition, and Bauman College in Berkley California. Danielle co-founded a company called 4 the Luv of Food, which developed a formula that has helped over 200 people gain control of their blood sugar levels. Using this simple formula she lost 23 lbs. in 3 years and hasn’t looked back. She developed a line of blood sugar friendly snacks called Danielle’s Naturals and believes healthy eating should NEVER compromise flavour. Danielle finds joy in educating and motivating others to make more mindful food choices.

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Power Up Your Food

In Season Foods

We live in a country that has a limited growing season but in those 160 days of the year we yield some of the most delicious fruits and vegetables. We are also fortunate enough to have some impressive greenhouse crops year round.
When produce comes to us from other countries they are picked early to ensure ripeness upon arrival, which deprives the fruit or vegetable of optimal high-energy nutrients. Local produce is picked ripe, with minimal travel time allowing for peak nutrition.

We want to encourage you to eat with the seasons. Local, seasonal, homegrown food sustained our ancestors in a healthy manner providing all the energy they needed for their day. There were no strawberries in the winter, and while we are fortunate to have them available to us, are they going to give us the most nutrients? Not likely. Past generations were not influenced by the nutritional advice that promoted foods inaccessible to them. They kept things simple and so should we.

It’s our job at Vince’s to identify Ontario’s Goodness as well as in-season produce year round to make sure you’re getting nutrition at its finest.


Local Foods

We are a community-based store that loves to support local. Beyond our produce department we have many suppliers that offer products using locally sourced ingredients. Buying local foods:

  • Supports our economy through local farmers and other producers.
  • Encourages sustainable agriculture.
  • Are more nutritious and taste better.

Whether it’s oats, barley, maple syrup, or honey we take pride in bringing awareness to products that support the local movement.


Blood Sugar Friendly Foods

One of the main contributors to today’s health issues is excess sugar, which comes in the form of carbohydrates. All foods fall into one of, or a combination of three main nutrients – carbohydrates, fats, and proteins. The body can breakdown and use all three, but the only one it can readily store are the carbohydrates.

Carbohydrates include sugars and starches as well as indigestible fibre which helps to slow down the rate at which the sugar is absorbed into the bloodstream. Once consumed, all carbohydrates turn into glucose (sugar) which the body may use for energy or store as glycogen in the liver and muscles.

When we over consume carbohydrates and our body has to continuously store unused glucose, the glycogen tanks get full causing glucose to pool in the bloodstream. This increases the body’s production of insulin. Over time the body can develop a resistance to insulin, a hormone produced by the pancreas that shuttles glucose to the cells for use or storage. With excess glucose floating around the bloodstream the liver sends it to the fat cells and can also make it into LDL cholesterol, which is when diabetes and other diseases can manifest.

Diet plays a huge role in controlling insulin and blood sugar levels. Fats and proteins slow down the rate in which sugar is absorbed so they are good additions to carb heavy meals allowing the body to use the carbs for energy leaving nothing left to store.

Now that we’ve broken down the basics there’s a general rule that we stay true to, never eat “lonely” carbs.

We use a simple formula created by 4 the Luv of Food to identify the blood sugar friendliness of a product:

Carbohydrates (–) Fiber (–) Fat (–) Protein should = 0 or less than 0

We will be using the “Balance Factor” (BF) scale to clearly identify a products impact on our blood sugar. If a product has a number of 0 or < 0 then it has the green light.

If the product has a positive number then caution (yellow) is advised and pairing is recommended. For example: pairing crackers with cheese, apple and peanut butter, berries and Greek yogurt.


Clean and Transparent Foods

What defines a clean label? Simplicity. Products made with minimal and pronounceable ingredients. Foods that are clean will provide energy, potential vitamins and minerals, and result in little to no waste. Clean foods should leave you feeling energized, healthy and satisfied. When you fuel yourself with quality foods your body is less likely to crave foods that aren’t beneficial.

Picture yourself looking through a clear food package and being able to see every single ingredient listed. Does that product look as appealing? Transparency is feeling comfortable looking at every ingredient and still wanting to take it home. When you look at a conventional food label there are likely several ingredients you may not understand. Some of them are fancy words for harmless add-ins and some of them are quite harmful especially when consumed on the regular. We understand that it’s nearly impossible to avoid every processed food but we are going to give you a clear picture on what to look for and what to avoid.

Here’s a list of food additives that sound scary but aren’t:

Guar Gum and Xanthum Gum – both vegetable derived and aid as a thickening agent especially in gluten-free goods.

Lethicin aka soy lethicin – Used as a stabilizer in bread and prevents salad dressings from separating. Derived from corn so best to look for organic and non-gmo products.

Ascorbyl palmitate – an antioxidant made from Vitamin C and palmitic acid, a natural compound derived from fat. It prevents spoilage in food and your body will use the vitamin C and breakdown the rest.

Absorbic Acid – another term for Vitamin C. It used to maintain the colour, flavour, and texture of foods.

Lactic Acid – made from fermented corn, beet, or cane sugar. Often found in probiotic rich foods.


If you see the following “toxic” ingredients on a label it’s best to avoid if you value your health:

Synthetic Trans Fats (partially hydrogenated vegetable oils)

High-Fructose Corn Syrup (HFCS)

Artificial Sweeteners

Sodium Benzoate and Potassium Benzoate

Butylated Hydroxyanisole (BHA and BHT)

Artificial Flavours

Artificial Colours (Yellow 5, Red #40 and Blue #2)

Yeast Extract (another form of MSG)


Minimally Processed, Whole Foods

Fruits, vegetables, legumes, poultry, and meat are examples of whole foods. Rolled oats, and nut butters are examples of whole foods that have been minimally processed. While typically the most nutritious foods are on the perimeter of the grocery store the inner aisles have some hidden gems that are whole food based and we’re going to tell you all about them. 


Convenient and Realistic Foods

Convenience foods have a bit of a bad reputation. Often they are associated with highly processed, pop-in-the-microwave, and serve type meals. This can be true, but as our lives become faster paced and the emphasis on health increases, so have our options. Retailers have adapted to meet the needs of their customers and lots of fresh and healthy options are available daily in stores. Vince’s puts time and thought into a variety of prepared foods made onsite. We are also going to put together some health conscious specific meals for an easy grab and go without the compromise… stay tuned! We will also be highlighting products on our shelves that are multi-purpose. If we recommend coconut flour we will be sure to include preparation suggestions and recipes at our in store demos. 

Weekly Blog

May 13, 2019

Egg-Free Muffin Recipe

I’ve mentioned this before, but eggs are one of my favourite foods! I love them prepared every way you could possibly imagine. An egg is the ultimate whole food and the most convenient go-to protein source. So, you can imagine my disappointment when Baby V had a reaction to them. I’ve been told that it’s not uncommon for babies to have a reaction and then completely grow out of it. I’m hopeful that eggs will be in our future!

Egg-Free Recipe Testing

In the meantime I’ve been working on perfecting some egg-free recipes. I haven’t introduced grains just yet and most convenient foods/snacks meant for babies that you can find in the grocery store are grain based. Although Baby V eats 3 main meals, sometimes you need to have a snack on hand especially when on the go.

I wanted to create a muffin or energy bite that would be easy to transport and full of blood sugar friendly energy. Babies need lots of good fats to grow their brains, nervous system, and cell membranes so I make sure to include lots in her diet.

Here are some of my favourite healthy fats that I use regularly:

  • Coconut oil/coconut chips
  • Beef tallow (beef fat)
  • Chicken schmaltz (chicken fat)
  • Olive oil
  • Ghee
  • Grass fed butter
  • Hemp seeds, chia seeds, flax seeds
  • Nut and seed butters

I’ve been experimenting with a few recipes but this one seems to be the winner. Baby V loves these egg-free almond banana muffins! They’re grain-free, sugar-free, and egg-free. They are so moist and easy for little ones to enjoy.

Egg-Free Almond Banana Muffins

  • 1 cup almond flour
  • 1 whole banana, mashed
  • 2 flax eggs (to make 1 flax egg you mix 1 Tbsp ground flax with 3 Tbsp water and let sit for 15 minutes or so until thickened)
  • ¼ tsp baking powder
  • ¼ cup milk of choice (I’ve used almond, coconut, and straight up water when I didn’t have anything else)
  • ¼ tsp sea salt
  • Sprinkle Cinnamon

Makes 6 muffins

What to Do:

  1. Preheat oven to 350F.
  2. Mix ingredients for 2 flax eggs and let sit.
  3. Mix remaining ingredients together and add flax eggs.
  4. Pour into oiled muffin tin or silicon baking cups and bake for 30-35 min.

Do your children have allergies? What are some allergy-friendly recipes you’ve created? I would love to hear from you in the comments below.

Our Vince’s Power Up Program Mission is simply to educate our customers on the importance of using  food as fuel.  For all your Power Up news make sure you check out Vince’s FacebookInstagram, and Twitter.  Also make sure to follow @VincesMarket and #powerupwithvinces, sign up for our Power Up Newsletter and keep an eye out for more nutrition tips and tricks.


Bowls of gluten free flour (chick peas, rice, buckwheat, amaranth seeds, almond)

April 28, 2019

May is Celiac Awareness Month

Bowls of gluten free flour (chick peas, rice, buckwheat, amaranth seeds, almond)May is Celiac Awareness Month. Celiac disease is a condition that damages the lining of the small intestine when a person eats the gluten found in wheat, barley, rye or some oats. It essentially prevents the intestine from absorbing necessary nutrients.

A strict gluten-free diet is often prescribed for people with the disease. Symptoms may include:

  • Abdominal pain
  • Bloating
  • Intermittent diarrhea
  • Inability to absorb nutrients which can cause symptoms of fatigue, rashes, and weight loss

If you are experiencing any of these symptoms, it’s important to get a proper diagnosis before eliminating anything from your diet. Although Celiac is a very serious disease which requires an immediate lifestyle change, many people choose to avoid gluten in an effort to improve their general wellbeing. A healthy gluten free diet consists of whole foods found mostly on the perimeter of the grocery store. Beware of processed gluten free foods posing as healthy alternatives.

If you are considering a gluten free diet here are a few tips:

Check the Whole Label

A gluten free label does not necessarily equate to healthy or nutritious. Manufacturers use grains and starches that are naturally gluten free such as corn, potatoes, rice, and tapioca. However, the refining process of these products removes many nutrients as well as the protein (gluten). This leaves a flour that converts to glucose rapidly. A cake is still a cake, gluten free or not.

Eat More Produce and Whole Foods

You’ll never have to worry about gluten when you eat fruits and vegetables. Eggs, fish, meat, nuts and seeds are also naturally gluten free.

Learn What You Have to Avoid

It means more than giving up traditional breads, cereals, pasta, pizza, and beer. Gluten also lurks in many other products, including soy sauce, some foods made with “natural flavorings,” vitamin and mineral supplements, some medications, and even toothpaste.

If you are trying to limit your gluten intake, make sure to familiarize yourself with sources of gluten. It’s not as simple as you may think!  I always recommend to read the labels before buying anything.

What are some of your favourite healthy gluten free recipes or products? Is there any new gluten free product you’d like to see at Vince’s Market?

Our Vince’s Power Up Program Mission is simply to educate our customers on the importance of using  food as fuel.  For all your Power Up news make sure you check out Vince’s FacebookInstagram, and Twitter.  Also make sure to follow @VincesMarket and #powerupwithvinces, sign up for our Power Up Newsletter and keep an eye out for more nutrition tips and tricks.


Natural Easter Egg Dyes - Grocery Stores open on Easter - Grocery Stores Newmarket, Uxbridge, Sharon, Tottenaham - Vince's Market

April 15, 2019

Skip Artificial Dyes This Year with Natural Easter Egg Dyes

Natural Easter Egg Dyes - Grocery Stores open on Easter - Grocery Stores Newmarket, Uxbridge, Sharon, Tottenaham - Vince's MarketLet your creativity blossom this Easter with these beautiful, yet completely natural Easter egg dyes.

Easter is upon us and I find this holiday to be particularly crafty with all of the spring inspiration around us. A fun holiday tradition to celebrate the start of this new season is by making coloured Easter eggs. One thing I didn’t pay much attention to growing up was what exactly made all those pretty colours possible. Although most people typically use artificial food dyes, the word ‘artificial’ just doesn’t sit well with me and I am positive that it’s not something I’d like to ingest. Luckily, there is now a lot of information readily available cautioning the use of artificial dyes in food products and I would especially avoid when it comes to children.

Dying the Outside of the Egg is Okay, Right?

So why not use food colouring for just the OUTSIDE of the egg? Well, if you plan on eating the eggs later, hardboiled eggs are permeable, so whatever we use to dye them with will ultimately be ingested. Even if you don’t eat them, the colouring gets all over your fingers and children’s fingers. Not something you’d like to linger on your children’s skin.

Fortunately, there’s a way to get beautifully coloured, yet completely non-toxic eggs using everyday foods that you probably already have in your pantry. Here I have instructions on how to make natural dyes for your Easter eggs.

Here’s How to Make Natural Easter Egg Dyes

This is general colour chart but you can get creative with colour combinations. If it dyes your skin (aka beets) it’s going to dye an egg.


Blue – Red cabbage leaves, frozen blueberries
Yellow – Turmeric
Green – Spinach leaves, spirulina, chlorophyll
Brown (rust) – Coffee, yellow onion leaves
Red – frozen raspberries
Orange – Chili powder
Purple – Shredded red beets


  1. Bring 1-2 cups water to a boil. Add colouring ingredients, reduce heat and simmer for 15-30 minutes. The longer you simmer the deeper the colour will become.
  2. Remove from heat and strain. Pour into a bowl or mason jar, allow to cool to room temperature, then add 2-3 tbsp. white vinegar.
  3. Add 2-3 hardboiled eggs, cover and refrigerate overnight until your eggs have reached the desired colour. You can even shine them up with a drop of coconut oil or vegetable oil when complete.

Now you have a beautiful craft for the weekend and a yummy whole food to enjoy after. Happy Easter to all those who celebrate!

Our Vince’s Power Up Program Mission is simply to educate our customers on the importance of using  food as fuel.  For all your Power Up news make sure you check out Vince’s FacebookInstagram, and Twitter.  Also make sure to follow @VincesMarket and #powerupwithvinces, sign up for our Power Up Newsletter and keep an eye out for more nutrition tips and tricks.

Happy Easter to all those who celebrate!


March 31, 2019

Homemade Chicken Burgers with Horseradish Mayo

How many of you have already fired up your grill this year? With the exception of the weird snow storm we got over the weekend, the weather is really starting to scream spring! I love when the BBQ becomes a dinnertime staple. There are a few reasons why I love it so much, quite simply for the grill flavour but I also love the minimal cleanup when you eliminate the stove!

Outside of a nice steak I really love a grilled burger. While beef is usually the go-to choice, get inspired beyond basic beef burgers and cook up something a little different. Switch it up and try using ground chicken or turkey for a delicious and different flavour. This recipe just might become a regular in your grilling repertoire especially when you serve it with a tangy horseradish mayo, some grilled red peppers and caramelized onions. Yum!

For a lower carb version, you can replace the bun with Portabello mushroom caps. Just remove the stem, brush with oil and grill along with the burgers. Top the mushrooms with your chicken or turkey burger followed by your favourite toppings and enjoy a fabulously tasty bunless burger.

Homemade Chicken Burgers with Horseradish Mayo

What You’ll Need:

  • 1-1/4 lbs fresh ground chicken or turkey
  • 1 egg
  • 1/4 cup fresh ground bread crumbs
  • 3 Tbsp milk or cream
  • 1/4 cup minced red onion
  • 2 cloves minced garlic
  • 2 tsp Dijon mustard
  • 1 tsp finely chopped rosemary
  • 1/2 tsp salt
  • 1/4 tsp pepper

What to Do:

In a medium sized bowl beat the egg and then add remaining ingredients and blend well with a fork. Divide into 5 or 6 equal sized portions. With hands, gently form patties and place on platter in a single layer. Cover and refrigerate until ready to grill.

Preheat grill to medium heat. Brush both side of the patties with oil and place on grill. Allow burgers to sear and cook for 5 to 6 minutes before turning. Continue to cook until no longer pink inside approximately 12 to 15 minutes. Serve on your toasted bun with your favourite toppings.

While burgers are grilling, mix ½ cup sour cream with 2 Tbsp horseradish mayo and a pinch of hot pepper flakes and serve with the burgers.

*You can double the recipe and individually freeze some of the patties for a fast and easy weeknight dinner.

Our Vince’s Power Up Program Mission is simply to educate our customers on the importance of using  food as fuel.  For all your Power Up news make sure you check out Vince’s FacebookInstagram, and Twitter.  Also make sure to follow @VincesMarket and #powerupwithvinces, sign up for our Power Up Newsletter and keep an eye out for more nutrition tips and tricks.


March 17, 2019

Baby Puree Superfoods

I’ve been spending a lot of time in the kitchen lately. I find life with a 9-month-old all about the next meal. Baby V is really building up quite the appetite and exploring different food textures. Currently purees are still on the menu for the most part, so I try to be as creative as possible while including lots of nutrient dense foods.

Avocado is a Baby Puree Superfood Base

One of my favourite baby superfoods is avocado. It’s a wonderful “good fat” for baby’s brain and physical development. It’s also loaded with important nutrients such as vitamin K, folate, vitamin B6, potassium, and vitamins E and C. Since I also love avocado I’ve been making what I like to call an “Avocado Whip” for both me and baby V. Avocado can act as the base for many delicious combinations.

Here are a few of our favourite additions to avocado:

  • Frozen banana, kale, ground chia seed, apple sauce
  • Hydrated goji berries, strawberries, almond butter
  • Pear, hemp hearts, pumpkin seed butter, banana
  • Banana, peanut butter, ground chia seed, coconut milk
  • Apple sauce, prune, kale, peanut butter, banana, shredded coconut
  • Peach, strawberry, coconut cream, banana

Blend together with a bit of water and serve! I’ve also been making my own coconut milk and almond milk which I will add for a more smoothie-like consistency. I mostly use frozen fruit because not many fruits are in season right now and I find the flavour to be off. Having said that, I am super excited for all that seasonal goodness that’s not too far off now!

Typically, I make this fresh, but I have made extra in advance and put into the freezer. It actually has an ice-cream like consistency when it starts to thaw which I find super satisfying. It’s also a great snack for on the go when time is limited. For babies, when teething is in full force this is a great mix to freeze into the silicone teethers.

Give it a try!

Our Vince’s Power Up Program Mission is simply to educate our customers on the importance of using  food as fuel.  For all your Power Up news make sure you check out Vince’s FacebookInstagram, and Twitter.  Also make sure to follow @VincesMarket and #powerupwithvinces, sign up for our Power Up Newsletter and keep an eye out for more nutrition tips and tricks.


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Vince's Market
Vince's Market
Drop by for some great in-store sampling this weekend. Olive oil, balsamic, salami and mustards... mmm!
Vince's Market
Vince's Market
Join this class and get a FREE pass to the Newmarket Community Craft Beer Festival

On Tuesday May 28th from 6-7:30pm at the Market & Co. kitchen we will be hosting Beer Tasting and Food Pairing event with The Red Thread Brewing Co.

Try 4 different style beers and 4 different beer-inspired dishes.

This is all leading up to the Newmarket Craft Beer Festival on June 15th.

Vince's Market
Vince's Market
Happy Victoria Day! We are open at ALL locations until 6pm, including Market & Co! 🙌
Vince's Market
Vince's Market
Blueberries & Raspberries are 2 for $6 right now 👏👏

With the sun finally out, you can make a delicious fruit salad and include our Blackberries that are on for 2 for $4 👌

Available at all locations! Happy long weekend!

Keep in mind we are also open on Monday! 😎
Vince's Market
Vince's Market
As much as we've been focusing on our Vince's Ontario Reserve Angus Beef, we also have a wide variety of meat-free alternatives for your BBQ this long weekend.

Have you tried Pulled "Pork" Jackfruit? How about Cauliflower Steaks? Our in-house nutritionist shares her favourite meat-free options, check it out!


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What better way to celebrate the onset of barbecue season, than with these stunning Steak Kebabs with Chimichurri! The best part is that no marinating is required for these, rather you just grill the steak and... https://t.co/pBDKxhmA9r

Team Members from the Newmarket Bakery Department made this cake for the OSPCA! #ospca #communitysupport #vincescares https://t.co/VDPTHTErmu VincesMarket photo

Looking for a littler dinner inspiration tonight?

Why not make this melt-in-your-mouth roasted beef tenderloin with a simple garlic brown butter sauce? This simple recipe is a show stopper, especially with our Vince's... https://t.co/6BpowyDeYr

Annual Vince’s Clean up day! Thank you to the Team Vince’s Volunteers in all five locations! Thank you @TownofNewmarket for the clean up kits! https://t.co/mEWOWHxY5N

We are very honoured to receive The Business Leader of Character Award this evening at the Character Awards 2019!

Community Support Ambassador Maria, was there to accept the award!

#TeamVinces #VincesCares

Character Community
Maria Ciarlandini https://t.co/WcApnMuB1f

We have plenty of beautiful flowers, tulips, bouquets and Easter baskets for you to choose from! 😊🐣

Beautiful and vibrant colours to brighten up this rainy day! 🐣

Our Vince’s Own Double Cream Brie builds on the tradition of the single cream brie while maintaining its superior flavour. Our latest blog post is all about this cheese's versatility, delicious taste, as well as some... https://t.co/g1eUTIaXJU

Owner Brian Johns, Vince's Team Members from Vince's Market and Representatives from Corn Fed Beef and St. Helens had the pleasure of touring The Tupling Farm. The Tupling farm is a potato and beef farm.

We are... https://t.co/7HCQvIHc8u

Congratulations to all of our winners for guessing closes to or the exact weight of our chocolate Easter bunnies! Here are a few of the winners!

Happy Easter weekend 🐣🐰

For those of you who are curious the weight of each bunny was 3.1 KG (6.8 lbs) 😉

We are open this weekend!

Saturday and Monday are regular hours for Vince's Market!

Happy Easter!

Ambassador Maria Ciarlandini attending Green Connection April meeting https://t.co/nUGOb51i8G

Let your creativity blossom this Easter with these beautiful, yet completely natural Easter egg dyes.

Happy Easter to all those who celebrate!

~ Danielle

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Thank you to Wayne from the Produce Department in Sharon. He’s always willing to help out wherever needed. Wayne is hard working and great with customers!

Naz from the Newmarket Front End not only provides our... https://t.co/YMmSZfdN66

At last nights Portrait of Giving event, Vince's Market was proud to sponsor nominee Anita Smeskal-Donato for this years Portrait of giving in East Gwillimbury.

#POG2019 #VincesCares #Eastgwillimbury

Town of East... https://t.co/om6qCaXBPz

Vince’s Market is now taking turkey orders for Easter!

Order in store, over the phone OR online today.

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Tradition plays a big part in holiday celebrations and Easter is no different. We do certain things every year, but sometimes we forget where that specific tradition originated. With our stores open all Easter... https://t.co/FeHh4VEdOO

Looking for flowers this Easter? Vince’s Market has a LARGE selection of flowers waiting for you! We have different types, colours, sizes and more!
Our floral is very important to us as we want you to have the very best flowers 💐 #shoplocal #easter #floral #spring

Identifying Products In Store
PowerUp_website_AUG16_Sliced_Shelf Talker

Looks for our PowerUp tags throughout the store to find products that are PowerUp approved. Watch out for special “Food for Thought” tags on these shelf talkers for relevant and interesting information about the products.

Be sure to check out our demo schedule for opportunities to try new products and chat food with Danielle, our in house Nutritionist.

Follow us on Facebook and Instagram for foodie insights and delicious recipe ideas.