What We’re All About

The Power Up program identifies quality products through clean and transparent labeling. These products will provide energy supportive nutrients essential to the body.

Our Mission

To engage and simply educate our customers on the importance of using quality food as fuel.

danille

Meet Danielle!

Holistic Nutritionist (R.H.N.), Natural Chef. R.M.T.

Danielle has grown up in the grocery business and is very passionate about healthy lifestyle choices and the importance of reading food labels. She’s been practicing in the health and wellness industry since 2006 and in 4 years she graduated from the Canadian College of Massage and Hydrotherapy, Canadian School of Natural Nutrition, and Bauman College in Berkley California. Danielle co-founded a company called 4 the Luv of Food, which developed a formula that has helped over 200 people gain control of their blood sugar levels. Using this simple formula she lost 23 lbs. in 3 years and hasn’t looked back. She developed a line of blood sugar friendly snacks called Danielle’s Naturals and believes healthy eating should NEVER compromise flavour. Danielle finds joy in educating and motivating others to make more mindful food choices.


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Power Up Your Food

In Season Foods

We live in a country that has a limited growing season but in those 160 days of the year we yield some of the most delicious fruits and vegetables. We are also fortunate enough to have some impressive greenhouse crops year round.
When produce comes to us from other countries they are picked early to ensure ripeness upon arrival, which deprives the fruit or vegetable of optimal high-energy nutrients. Local produce is picked ripe, with minimal travel time allowing for peak nutrition.

We want to encourage you to eat with the seasons. Local, seasonal, homegrown food sustained our ancestors in a healthy manner providing all the energy they needed for their day. There were no strawberries in the winter, and while we are fortunate to have them available to us, are they going to give us the most nutrients? Not likely. Past generations were not influenced by the nutritional advice that promoted foods inaccessible to them. They kept things simple and so should we.

It’s our job at Vince’s to identify Ontario’s Goodness as well as in-season produce year round to make sure you’re getting nutrition at its finest.



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Local Foods

We are a community-based store that loves to support local. Beyond our produce department we have many suppliers that offer products using locally sourced ingredients. Buying local foods:

  • Supports our economy through local farmers and other producers.
  • Encourages sustainable agriculture.
  • Are more nutritious and taste better.

Whether it’s oats, barley, maple syrup, or honey we take pride in bringing awareness to products that support the local movement.



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Blood Sugar Friendly Foods

One of the main contributors to today’s health issues is excess sugar, which comes in the form of carbohydrates. All foods fall into one of, or a combination of three main nutrients – carbohydrates, fats, and proteins. The body can breakdown and use all three, but the only one it can readily store are the carbohydrates.

Carbohydrates include sugars and starches as well as indigestible fibre which helps to slow down the rate at which the sugar is absorbed into the bloodstream. Once consumed, all carbohydrates turn into glucose (sugar) which the body may use for energy or store as glycogen in the liver and muscles.

When we over consume carbohydrates and our body has to continuously store unused glucose, the glycogen tanks get full causing glucose to pool in the bloodstream. This increases the body’s production of insulin. Over time the body can develop a resistance to insulin, a hormone produced by the pancreas that shuttles glucose to the cells for use or storage. With excess glucose floating around the bloodstream the liver sends it to the fat cells and can also make it into LDL cholesterol, which is when diabetes and other diseases can manifest.

Diet plays a huge role in controlling insulin and blood sugar levels. Fats and proteins slow down the rate in which sugar is absorbed so they are good additions to carb heavy meals allowing the body to use the carbs for energy leaving nothing left to store.

Now that we’ve broken down the basics there’s a general rule that we stay true to, never eat “lonely” carbs.

We use a simple formula created by 4 the Luv of Food to identify the blood sugar friendliness of a product:

Carbohydrates (–) Fiber (–) Fat (–) Protein should = 0 or less than 0

We will be using the “Balance Factor” (BF) scale to clearly identify a products impact on our blood sugar. If a product has a number of 0 or < 0 then it has the green light.

If the product has a positive number then caution (yellow) is advised and pairing is recommended. For example: pairing crackers with cheese, apple and peanut butter, berries and Greek yogurt.



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Clean and Transparent Foods

What defines a clean label? Simplicity. Products made with minimal and pronounceable ingredients. Foods that are clean will provide energy, potential vitamins and minerals, and result in little to no waste. Clean foods should leave you feeling energized, healthy and satisfied. When you fuel yourself with quality foods your body is less likely to crave foods that aren’t beneficial.

Picture yourself looking through a clear food package and being able to see every single ingredient listed. Does that product look as appealing? Transparency is feeling comfortable looking at every ingredient and still wanting to take it home. When you look at a conventional food label there are likely several ingredients you may not understand. Some of them are fancy words for harmless add-ins and some of them are quite harmful especially when consumed on the regular. We understand that it’s nearly impossible to avoid every processed food but we are going to give you a clear picture on what to look for and what to avoid.

Here’s a list of food additives that sound scary but aren’t:

Guar Gum and Xanthum Gum – both vegetable derived and aid as a thickening agent especially in gluten-free goods.

Lethicin aka soy lethicin – Used as a stabilizer in bread and prevents salad dressings from separating. Derived from corn so best to look for organic and non-gmo products.

Ascorbyl palmitate – an antioxidant made from Vitamin C and palmitic acid, a natural compound derived from fat. It prevents spoilage in food and your body will use the vitamin C and breakdown the rest.

Absorbic Acid – another term for Vitamin C. It used to maintain the colour, flavour, and texture of foods.

Lactic Acid – made from fermented corn, beet, or cane sugar. Often found in probiotic rich foods.

 

If you see the following “toxic” ingredients on a label it’s best to avoid if you value your health:

Synthetic Trans Fats (partially hydrogenated vegetable oils)

High-Fructose Corn Syrup (HFCS)

Artificial Sweeteners

Sodium Benzoate and Potassium Benzoate

Butylated Hydroxyanisole (BHA and BHT)

Artificial Flavours

Artificial Colours (Yellow 5, Red #40 and Blue #2)

Yeast Extract (another form of MSG)



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Minimally Processed, Whole Foods

Fruits, vegetables, legumes, poultry, and meat are examples of whole foods. Rolled oats, and nut butters are examples of whole foods that have been minimally processed. While typically the most nutritious foods are on the perimeter of the grocery store the inner aisles have some hidden gems that are whole food based and we’re going to tell you all about them. 



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Convenient and Realistic Foods

Convenience foods have a bit of a bad reputation. Often they are associated with highly processed, pop-in-the-microwave, and serve type meals. This can be true, but as our lives become faster paced and the emphasis on health increases, so have our options. Retailers have adapted to meet the needs of their customers and lots of fresh and healthy options are available daily in stores. Vince’s puts time and thought into a variety of prepared foods made onsite. We are also going to put together some health conscious specific meals for an easy grab and go without the compromise… stay tuned! We will also be highlighting products on our shelves that are multi-purpose. If we recommend coconut flour we will be sure to include preparation suggestions and recipes at our in store demos. 



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Weekly Blog
Healthy Homemade Iced Cappuccino Recipe from Vince's Market Power Up Program Healthy Eating York Region Grocery Stores

August 12, 2018

Healthy Homemade Iced Cappuccino

Healthy Homemade Iced Cappuccino Recipe from Vince's Market Power Up Program Healthy Eating York Region Grocery StoresWhat if a delicious iced cappuccino was just part of the healthy daily menu? With a summer like this one, hydration is key.  Water is essential but so are calories. We forget how hard the body is working to maintain a normal body temperature and keep us from overheating!

This recipe for a Healthy Homemade Iced Cappuccino is a great way to replace those calories and re-hydrate the body is with a healthy take on homemade iced cappuccino.  It has 200 calories and no added sugar. We always recommend avoiding processed foods and sticking to whole foods, so this homemade iced cappuccino is a winner!

Healthy Homemade Iced Cappuccino Recipe

What to Do:

  1. Mix 2 tablespoons of Coconut milk powder with 2 tablespoons of vanilla protein powder in 1 cup of lukewarm water.  (I use a 1000ml jar with a lid.)
  2. Shake until the powder is dissolved.
  3. Add ice to fill the jar
  4. Then add a hot espresso.
  5. Stir and enjoy your iced capp all afternoon.

Note: If you want it a little sweeter, add a splash of coffee creamer or some maple syrup. 

Remember, you might be on vacation but your body still needs to be fed. And who says healthy food can’t be delicious? Make it a priority to re-hydrate, replenish and restore the body.  Why not start the day with a healthy homemade iced cappuccino!

Our Power Up Mission is simply to educate our customers on the importance of using quality food as fuel.  For all your Power Up news make sure you check out Vince’s FacebookInstagram, and Twitter.  Also make sure to follow @VincesMarket and #powerupwithvinces, sign up for our Power Up Newsletter and keep an eye out for nutrition tips and tricks from me, our in-house nutrition expert!

To our health & wellbeing,

Shannon, Guest Blogger

The New Canada Food Guide - Vince's Market Power Up Program

July 29, 2018

What’s New with the Canada Food Guide?

With the launch of the new Canada Food Guide, let’s look at the big picture.  According to Health Canada, the new guide will encourage the usual whole grains, vegetables, and fruits but will also push for the consumption of plant-based proteins found in beans, legumes, and soy. This however, doesn’t mean that Health Canada wants all Canadians to lean towards a vegetarian or vegan diet.

There are over 36 million diets in Canada because there are over 36 million people all eating differently.  Some will live entirely on a plant-based diet while others will rely heavily on animal and/or fish based products.  The rest of the population will fall somewhere on the spectrum between vegan and carnivore.  In all honesty, could our earth sustain only one type of diet?  Not likely.

When Canada’s new food guide is launched this year, try to keep in mind what our food guide is all about:

  1. Preventing nutrient deficiencies like scurvy and osteoporosis. Eating from the four food groups ensures that we get those essential micronutrients.
  2. Helping us meet our nutritional requirements by suggesting the proper ratios of carbohydrates to fats to proteins; be it from a plant source or an animal source.

The bottom line is that it is up to us to consume a well-rounded, balanced diet.  How we choose to eat and where it puts us on the food spectrum is completely an individual choice.  May the new food guide realize this and encourage us all to listen more closely to what our bodies are telling us is a well-balanced diet.

For more information on the new Canada Food Guide, click here.

Our Power Up Mission is simply to educate our customers on the importance of using quality food as fuel.  For all your Power Up news make sure you check out Vince’s FacebookInstagram, and Twitter.  Also make sure to follow @VincesMarket and #powerupwithvinces, sign up for our Power Up Newsletter and keep an eye out for nutrition tips and tricks from me, our in-house nutrition expert!

To our health & wellbeing,

Shannon, Guest Blogger

Are your cravings driving you crazy? What do cravings mean healthy eating newmarket

July 16, 2018

Are Your Cravings Driving You Crazy?

Are your cravings driving you crazy? What do cravings mean healthy eating newmarketContrary to popular belief, cravings have nothing to do with a lack of willpower.  We crave sleep, sun and alone time simply because we need it.  It’s no different when we crave food; especially salty, sweet and savoury foods.

“Eat Enough and Exercise”

Why do we think we can get by on less food than we require?  Perhaps it has something to do with the nutrition advice “Eat Less Exercise More”.  For more than 50 (unsuccessful) years we have followed this advice in an attempt to lean down.

What if we followed the advice “Eat Enough and Exercise”?  This translates to eating enough to meet our Total Daily Energy Expenditure (TDEE) and exercising enough to burn slightly more calories than we eat.  Consequently, the body is forced to give up a little extra fat.  Unfortunately it means we have to take a second to figure out how many calories we burn on a daily basis.

How to Determine How Many Calories You Burn

Do an Internet search for “BMR calculator”.   Fill in the boxes and 65% of your TDEE (daily caloric requirement) will be calculated.  Next, multiple that number by 100 and divide by 65 to figure out your Total Daily Energy Expenditure – how many calories we burn in a day.

It’s shocking to realize how many calories the body actually burns on a daily basis.  Over the course of a few days, look at the number of calories you are eating at one breakfast, one lunch, one dinner and one snack.  Add them up.  Are you within 500 calories of your TDEE?  If you aren’t (and especially if you are exercising), there is the reason for your cravings.

So, my advice? Eat enough and exercise. The cravings will go away and your body can get into a fat burning mode that is sustainable.  If you continue to eat less and exercise more, you will forever be craving foods, binging on weekends, and obsessing over why you can’t lean down.  It’s not rocket science, it’s just common sense!

Our Power Up Mission is simply to educate our customers on the importance of using quality food as fuel.  For all your Power Up news make sure you check out Vince’s FacebookInstagram, and Twitter.  Also make sure to follow @VincesMarket and #powerupwithvinces, sign up for our Power Up Newsletter and keep an eye out for nutrition tips and tricks from me, our in-house nutrition expert!

To our health & wellbeing,

Shannon, Guest Blogger

healthy eating habits - Vince's Market Power Up Program

July 2, 2018

Healthy Habits: Are You a Sipper or a Gulper?

healthy eating habits - Vince's Market Power Up Program‘Eat Healthy’, ‘Exercise Daily’, ’Get Enough Sleep’, and ‘Drink TONS of Water’!   Easier said than done, right?  Unfortunately, the challenge in accomplishing those tasks means something completely different for everyone.  ‘Eat healthy’ could mean eating less processed foods or eating more protein.  ‘Exercise daily’ could mean taking the stairs or doing a spin class.  And ‘getting enough sleep’ could mean 6-7 hours or not waking up more than 6 or 7 times.

Drinking Water is Different for Everyone

Drinking water, which may seem like the most straight forward of the challenges, is no different.  Some people don’t like water and that’s fair.  Some people don’t get regular breaks to relieve themselves when nature calls, so refrain from drinking too much and that’s fair.  Others like water with a little flavour (ex. herbal tea, lemon), others like it in the form of fresh fruit and vegetables and some like it hot!

My friend, Michelle, enlightened me to this concept of everyone being so different.  Her doctor asked her to take a drink of water in front of him.   He noted that she was a ‘gulper’ rather than a ‘sipper’.  He told her that some people only drink a couple of times a day and gulp their water while others sip theirs all day long.  Either system works as long as the sippers weren’t just having a couple of sips a day and the gulpers weren’t gulping all day long.

Drinking water is good but it can be accomplished in more ways than anyone can imagine.  Are you a gulper or a sipper?  Do you use a mug over a bottle?  Do you like it with meals, in the morning or late afternoon?  What if you prefer to ‘eat’ your water in produce or in ice cubes?

Everyone is different; figure out your style of getting enough water and start working on those other challenges the same way.

Our Power Up Mission is simply to educate our customers on the importance of using quality food as fuel.  For all your Power Up news make sure you check out Vince’s FacebookInstagram, and Twitter.  Also make sure to follow @VincesMarket and #powerupwithvinces, sign up for our Power Up Newsletter and keep an eye out for nutrition tips and tricks from me, our in-house nutrition expert!

To our health & wellbeing,

Shannon, Guest Blogger

Strawberry Cheesecake Cupcakes

June 18, 2018

Power Up Approved Strawberry Cheesecake Cupcakes

Strawberry Cheesecake CupcakesWith fresh Ontario strawberries now available in store, this fast and easy mini cheesecake recipe is the perfect compliment for your next back yard BBQ or party.

Each mini cheesecake is a perfect two-bite indulgence. The filling is smooth, light and creamy just like its full-sized version. And the cinnamon in the crust, if you choose to use it, is the perfect little zing to wake up all the other flavors. Top each little morsel with fresh fruit or a fruit puree and you won’t even notice it’s not a full slice of cheesecake.

With the season of entertaining upon us this recipe can be done ahead of time and refrigerated or frozen (without the topping) so you will always have something on hand for your family or guests. Take advantage of what the season has to offer and treat yourself to something delightful.

Strawberry Cheesecake Cupcakes

  • 1 cup oat flour*
  • 1/2 cup melted butter
  • 1 tsp cinnamon (optional)
  • ¼ cup sugar
  • 2 packages cream cheese
  • 1 tsp vanilla
  • 2 eggs
  • 1/3 cup sugar
  • 2 cups fresh sliced Ontario Strawberries

What to Do:

  1. Pre heat the oven to 350F
  2. Mix the oat flour, butter, sugar and cinnamon together and divide evenly into 12 lined muffin tins. With the bottom of a greased glass, press the mixture down firmly to line the bottom of the muffin tin liners.
  3. Bake crust for 5 minutes. Remove from oven.
  4. Mix the cream cheese, vanilla and sugar together with a hand mixer and add the eggs one at a time. Continue blending on medium speed until smooth.
  5. Pour mixture evenly into the muffin tins.
  6. Bake at 350 for 15 minutes or until almost firm in the center. Remove from oven and let cool.
  7. Serve with a dollop of whipped cream or Greek yogurt and fresh sliced strawberries.

*Using oat flour in this recipe increases the fiber content and lowers the glycemic index making this dessert less likely to send your blood sugar soaring. To make your own oat flour measure out 1 ¼ cup rolled oats to make 1 cup oat flour and process until finely ground.

Hope this inspires you to get out there and enjoy fresh strawberries. Please feel free to share your favourite strawberry recipes in the comments below.

Our Power Up Mission is simply to educate our customers on the importance of using quality food as fuel.  For all your Power Up news make sure you check out Vince’s FacebookInstagram, and Twitter.  Also make sure to follow @VincesMarket and #powerupwithvinces, sign up for our Power Up Newsletter and keep an eye out for nutrition tips and tricks from me, our in-house nutrition expert!

To our health & wellbeing,

Danielle


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Identifying Products In Store
PowerUp_website_AUG16_Sliced_Shelf Talker

Looks for our PowerUp tags throughout the store to find products that are PowerUp approved. Watch out for special “Food for Thought” tags on these shelf talkers for relevant and interesting information about the products.

Be sure to check out our demo schedule for opportunities to try new products and chat food with Danielle, our in house Nutritionist.

Follow us on Facebook and Instagram for foodie insights and delicious recipe ideas.