What We’re All About

The Power Up program identifies quality products through clean and transparent labeling. These products will provide energy supportive nutrients essential to the body.

Our Mission

To engage and simply educate our customers on the importance of using quality food as fuel.

danille

Meet Danielle!

Holistic Nutritionist (R.H.N.), Natural Chef. R.M.T.

Danielle has grown up in the grocery business and is very passionate about healthy lifestyle choices and the importance of reading food labels. She’s been practicing in the health and wellness industry since 2006 and in 4 years she graduated from the Canadian College of Massage and Hydrotherapy, Canadian School of Natural Nutrition, and Bauman College in Berkley California. Danielle co-founded a company called 4 the Luv of Food, which developed a formula that has helped over 200 people gain control of their blood sugar levels. Using this simple formula she lost 23 lbs. in 3 years and hasn’t looked back. She developed a line of blood sugar friendly snacks called Danielle’s Naturals and believes healthy eating should NEVER compromise flavour. Danielle finds joy in educating and motivating others to make more mindful food choices.


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In Season Foods

We live in a country that has a limited growing season but in those 160 days of the year we yield some of the most delicious fruits and vegetables. We are also fortunate enough to have some impressive greenhouse crops year round.
When produce comes to us from other countries they are picked early to ensure ripeness upon arrival, which deprives the fruit or vegetable of optimal high-energy nutrients. Local produce is picked ripe, with minimal travel time allowing for peak nutrition.

We want to encourage you to eat with the seasons. Local, seasonal, homegrown food sustained our ancestors in a healthy manner providing all the energy they needed for their day. There were no strawberries in the winter, and while we are fortunate to have them available to us, are they going to give us the most nutrients? Not likely. Past generations were not influenced by the nutritional advice that promoted foods inaccessible to them. They kept things simple and so should we.

It’s our job at Vince’s to identify Ontario’s Goodness as well as in-season produce year round to make sure you’re getting nutrition at its finest.



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Local Foods

We are a community-based store that loves to support local. Beyond our produce department we have many suppliers that offer products using locally sourced ingredients. Buying local foods:

  • Supports our economy through local farmers and other producers.
  • Encourages sustainable agriculture.
  • Are more nutritious and taste better.

Whether it’s oats, barley, maple syrup, or honey we take pride in bringing awareness to products that support the local movement.



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Blood Sugar Friendly Foods

One of the main contributors to today’s health issues is excess sugar, which comes in the form of carbohydrates. All foods fall into one of, or a combination of three main nutrients – carbohydrates, fats, and proteins. The body can breakdown and use all three, but the only one it can readily store are the carbohydrates.

Carbohydrates include sugars and starches as well as indigestible fibre which helps to slow down the rate at which the sugar is absorbed into the bloodstream. Once consumed, all carbohydrates turn into glucose (sugar) which the body may use for energy or store as glycogen in the liver and muscles.

When we over consume carbohydrates and our body has to continuously store unused glucose, the glycogen tanks get full causing glucose to pool in the bloodstream. This increases the body’s production of insulin. Over time the body can develop a resistance to insulin, a hormone produced by the pancreas that shuttles glucose to the cells for use or storage. With excess glucose floating around the bloodstream the liver sends it to the fat cells and can also make it into LDL cholesterol, which is when diabetes and other diseases can manifest.

Diet plays a huge role in controlling insulin and blood sugar levels. Fats and proteins slow down the rate in which sugar is absorbed so they are good additions to carb heavy meals allowing the body to use the carbs for energy leaving nothing left to store.

Now that we’ve broken down the basics there’s a general rule that we stay true to, never eat “lonely” carbs.

We use a simple formula created by 4 the Luv of Food to identify the blood sugar friendliness of a product:

Carbohydrates (–) Fiber (–) Fat (–) Protein should = 0 or less than 0

We will be using the “Balance Factor” (BF) scale to clearly identify a products impact on our blood sugar. If a product has a number of 0 or < 0 then it has the green light.

If the product has a positive number then caution (yellow) is advised and pairing is recommended. For example: pairing crackers with cheese, apple and peanut butter, berries and Greek yogurt.



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Clean and Transparent Foods

What defines a clean label? Simplicity. Products made with minimal and pronounceable ingredients. Foods that are clean will provide energy, potential vitamins and minerals, and result in little to no waste. Clean foods should leave you feeling energized, healthy and satisfied. When you fuel yourself with quality foods your body is less likely to crave foods that aren’t beneficial.

Picture yourself looking through a clear food package and being able to see every single ingredient listed. Does that product look as appealing? Transparency is feeling comfortable looking at every ingredient and still wanting to take it home. When you look at a conventional food label there are likely several ingredients you may not understand. Some of them are fancy words for harmless add-ins and some of them are quite harmful especially when consumed on the regular. We understand that it’s nearly impossible to avoid every processed food but we are going to give you a clear picture on what to look for and what to avoid.

Here’s a list of food additives that sound scary but aren’t:

Guar Gum and Xanthum Gum – both vegetable derived and aid as a thickening agent especially in gluten-free goods.

Lethicin aka soy lethicin – Used as a stabilizer in bread and prevents salad dressings from separating. Derived from corn so best to look for organic and non-gmo products.

Ascorbyl palmitate – an antioxidant made from Vitamin C and palmitic acid, a natural compound derived from fat. It prevents spoilage in food and your body will use the vitamin C and breakdown the rest.

Absorbic Acid – another term for Vitamin C. It used to maintain the colour, flavour, and texture of foods.

Lactic Acid – made from fermented corn, beet, or cane sugar. Often found in probiotic rich foods.

 

If you see the following “toxic” ingredients on a label it’s best to avoid if you value your health:

Synthetic Trans Fats (partially hydrogenated vegetable oils)

High-Fructose Corn Syrup (HFCS)

Artificial Sweeteners

Sodium Benzoate and Potassium Benzoate

Butylated Hydroxyanisole (BHA and BHT)

Artificial Flavours

Artificial Colours (Yellow 5, Red #40 and Blue #2)

Yeast Extract (another form of MSG)



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Minimally Processed, Whole Foods

Fruits, vegetables, legumes, poultry, and meat are examples of whole foods. Rolled oats, and nut butters are examples of whole foods that have been minimally processed. While typically the most nutritious foods are on the perimeter of the grocery store the inner aisles have some hidden gems that are whole food based and we’re going to tell you all about them. 



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Convenient and Realistic Foods

Convenience foods have a bit of a bad reputation. Often they are associated with highly processed, pop-in-the-microwave, and serve type meals. This can be true, but as our lives become faster paced and the emphasis on health increases, so have our options. Retailers have adapted to meet the needs of their customers and lots of fresh and healthy options are available daily in stores. Vince’s puts time and thought into a variety of prepared foods made onsite. We are also going to put together some health conscious specific meals for an easy grab and go without the compromise… stay tuned! We will also be highlighting products on our shelves that are multi-purpose. If we recommend coconut flour we will be sure to include preparation suggestions and recipes at our in store demos. 



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Weekly Blog
health benefits bone broth power up vince's market

January 6, 2019

Power Up Your New Year With A Healthy Bone Broth

health benefits bone broth power up vince's marketIn June we welcomed a baby girl into our family and she’s filled our hearts with so much joy! It’s hard to believe that it’s been six months since she was born. Over the last month we have been preparing her palate for solids. Before beginning solids, we started with just a simple bone broth! Some of the health benefits include:

  • Supports immunity and digestion
  • Helps build connective tissue and strong joints
  • Reduces the risk of allergies
  • Helps to develop the baby’s palate
  • It’s economical. A great way to use up bits and pieces of vegetables, as well as make use of the bones from your proteins.

It’s as simple as it sounds. Just a bunch of bones in a pot with some flavourful fixings, covered in water, left to simmer for 12-24 hours (the longer the better), and then strained to create a nutritious beverage. We’ll also be using this powerful liquid gold to puree her vegetables. Not only is this great for babies but it’s also great for the adults. At this time of year when cold and flu season is at its peak the amazing immunity boosting properties in bone broth are super beneficial. Not to mention that a cup contains 18-25 grams of protein!! Yes, it’s a portable liquid protein boost! So make sure to keep your protein bones and make a pot of the good stuff!

I wanted to continue on the healing benefits of bone broth by sharing a simple recipe for you to try!

Homemade Bone Broth

  • 2 ½ pounds assorted beef marrow bones – I used a mixture of both chicken and beef bones (I suggest roasting a whole chicken for dinner and then using the bones for broth)
  • 3 medium carrots, cut into rough chunks
  • 3 stalks celery, cut into rough chunks
  • ½ cooking onion, toss in whole, skin removed
  • 1 bouquet of your choice herbs (oregano, rosemary, thyme etc.)
  • 1-2 Tbsp apple cider vinegar*
  • Sea salt to taste

In a large stockpot, lightly sauté carrots and celery for a few minutes. Add bones, onion, and herbs of choice, then cover with water.

*Add apple cider vinegar to water – this helps to draw out the nutrients from the bones!

Simmer on low heat (do not boil) for 10-15 hours… or longer! The longer you simmer the more nutrient dense.

What’s the difference between bone broth and regular broth?

The main difference is the cook time. Bone broth is on the stove anywhere from 10-24 hours resulting in a thicker consistency due to the collagen-rich gelatin that is pulled from the bones. Bone broth is also typically unseasoned, whereas regular broth simmers for only 2 hours or so and is usually well seasoned.

The benefits of this broth make it a fantastic addition to anyone’s pantry and it’s tasty too. Try some today!

Our Vince’s Power Up Program Mission is simply to educate our customers on the importance of using  food as fuel.  For all your Power Up news make sure you check out Vince’s FacebookInstagram, and Twitter.  Also make sure to follow @VincesMarket and #powerupwithvinces, sign up for our Power Up Newsletter and keep an eye out for more nutrition tips and tricks.

Danielle

December 23, 2018

New Year Resolution Dos and Don’ts

Merry Christmas Eve everyone! While you may be tackling some last minute preparations, things are starting to settle as we prepare to enjoy a couple days of holiday cheer with friends and family. Whether that’s a whole lot of relaxation or house hopping it’s a time to enjoy and reflect on the year that’s coming to an end and the year that’s to come.

With the New Year comes new beginnings and resolutions. We tend to get wrapped up in the idea of big changes, but really it’s the small ones that seem more sustainable and impactful. Here are some things to keep in mind that help me stick to my goals. I hope they inspire your New Year!

DON’T Set Unrealistic Goals.

While “losing 20lbs by March Break” sounds nice in theory a more realistic goal is “I’m going to get in at least thirty minutes of exercise 3 days a week” or “I am going to completely cut out refined sugar for one week”. These are goals that will pave the path for fat loss if that is the desired goal.

DO Try for Small Big Game Changers.

Try managing habit forming rituals. Here are a couple of my favourites.

  • Prioritize Sleep: try getting to bed thirty minutes earlier. Limit social media at night for less distraction.
  • Embrace Fats: include a source of healthy fats at each meal. Avocado, nuts, seeds, coconut oil, butter, whole eggs are just a few options.

DON’T Keep it to Yourself.

This doesn’t necessarily mean you need to shout it out to the rooftops, but write your goals down. When we put our thoughts/goals to paper we are actually able to visualize the steps required to get there. It’s like when you were a kid in school and you had to brainstorm charts. In the middle of a piece of paper write your goal, circle it, and then begin the web of things that come to mind when you think about achieving this goal.

DO Share with Friends and Family.

Many of us thrive on accountability. When we share with people close to us who genuinely care about us reaching our goals you will get the encouragement you may need to reach the end goal.

DON’T Get Discouraged.

We all set out with the best intentions and sometimes we get wrapped up in life. Life is unpredictable and realistic goals are adaptable ones. Make sure to build some wiggle room around your plan. Keep moving forward. You might not be on the planned path but you are headed in the right direction.

Our Power Up Mission is simply to educate our customers on the importance of using quality food as fuel.  For all your Power Up news make sure you check out Vince’s FacebookInstagram, and Twitter.  Also make sure to follow @VincesMarket and #powerupwithvinces, sign up for our Power Up Newsletter and keep an eye out for nutrition tips and tricks from me, our in-house nutrition expert!

Wishing everyone a Happy Holiday and a Merry Christmas!

Danielle

December 10, 2018

How Do We Survive Without Holidays?

Everything in life serves a purpose, including the holidays.  Without them we may be tempted to just keep working.  Perhaps the holidays help us to keep everything in moderation by ensuring we balance both our work time with our play time. This would deem the holidays as essential.  With that in mind, the question is not,”How do we survive the holidays?”, but rather, “How do we survive without the holidays?”

Finding the Balance During the Holidays

Holidays are what bring family and friends together.  They energize us when work exhausts us.  They encourage us to be generous and teach us tolerance.  They remind us of what really matters in life.  When that special day comes and work is not a priority, it’s the people, the holiday spirit and the FOOD that bring our lives back into balance.  We cannot survive without the holidays.

Somehow we have become more concerned with resisting the temptation of holiday treats than surviving the financial burden of gift giving.  We try to deprive ourselves of something that fuels both our physical and emotional being when we should be embracing the fact that we actually have time to sit down and eat!  All food can be fuel and if we eat those treats with the right foods, we can replenish our depleted souls enough to make it to the next holiday.

An advent calendar is an excellent example of how to make the most of those holiday treats.  Each day up until Christmas Eve, there is something to savour while celebrating the season. These treats bring back fond memories of our childhood and of loved ones who have gone before us, all while nourishing our mind, body and soul.

Savour One Treat a Day

This year, let the holidays do what they do best.  Have one treat a day to bring back the past.  Be aware of the present, and balance every sweet treat with fats and proteins to prevent those uncontrollable cravings.  Finally, know that the future holds another holiday right around the corner for you to replenish yourself again.

Our Vince’s Power Up Program Mission is simply to educate our customers on the importance of using  food as fuel.  For all your Power Up news make sure you check out Vince’s FacebookInstagram, and Twitter.  Also make sure to follow @VincesMarket and #powerupwithvinces, sign up for our Power Up Newsletter and keep an eye out for nutrition tips and tricks from me, our in-house nutrition expert!

Shannon

Shannon is the owner/operator of 4 the Luv of Food, an informative approach to food, health, and a luv for sharing. Stay tuned for her new interactive website coming soon! www.4theluvoffood.ca

Health Canada's New Food Guide - Healthy Eating Healthy Living

November 25, 2018

Who Declared War Against Meat?

Canada’s so-called ‘Protein War’ is the latest nutrition-related headline trending across the country.1  Apparently, we are at war with ourselves over how much meat we are eating.  And yet, there is no guidance or definition on how much meat is too much.  A research team from Dalhousie University states that Canadians are considering reducing the amount of meat in their diets in hopes of a healthier life without it.2  The question that comes to mind is simply, “Who declared war against meat?”.

Health Canada’s New Food Guide

Health Canada, on the edge of launching the new food guide, has suggested a shift towards a more plant-based diet without necessarily excluding animal foods.  Nowhere in that statement does it suggest that meat is an enemy.  If anything, Health Canada is acknowledging the vegetarian/vegan diet as one example of a healthy diet.  Moreover it is supporting the ecological shift towards taking better care of the Earth and our animals, and is showing Canada’s true nature – diversity with inclusivity.

Diversity in Culture & in Food

We are a country of many cultures and ethnicities.  We cannot possibly demonize meat when it is present in most traditional diets.  Deciding to reduce the amount of meat consumed is an individual choice.  Following the latest trend without witnessing positive results and sustainability is just ‘drinking the cool aid’.  Get a variety of whole foods in your diet, avoid the ones that make you feel sick, and continue to eat the ones that energize you.  Protein comes in many shapes and forms.  The food guide suggests 10-35% of your calories should come from protein.  You decide how you are going to meet those nutritional requirements.

Our Vince’s Power Up Program Mission is simply to educate our customers on the importance of using  food as fuel.  For all your Power Up news make sure you check out Vince’s FacebookInstagram, and Twitter.  Also make sure to follow @VincesMarket and #powerupwithvinces, sign up for our Power Up Newsletter and keep an eye out for nutrition tips and tricks from me, our in-house nutrition expert!

Shannon

Shannon is the owner/operator of 4 the Luv of Food, an informative approach to food, health, and a luv for sharing. Stay tuned for her new interactive website coming soon! www.4theluvoffood.ca

1,2 https://www.dal.ca/faculty/management/news-events/news/2018/10/30/release__new_dalhousie_study_finds_that_6_4_million_canadians_limit_the_amount_of_meat_they_eat__and_number_will_likely_grow.html

The New Canada Food Guide - Vince's Market Power Up Program

November 11, 2018

Look Closely at Canada’s New Food Guide

The New Canada Food Guide - Vince's Market Power Up ProgramWhen Health Canada launches its new food guide in November, be sure to read between the lines!  Its intention is NOT to exclude certain foods specific to our traditional diets. It will, however, emphasize the value of homemade whole foods over processed ones.  For example, when the new guide recommends eating less processed red meat, it’s not demonizing red meat.  It’s demonizing the unnecessary additives in the processing.  Red meat is a natural source of iron and saturated fat and native to some Canadian diets.  When left as a whole food and eaten in moderation (the key to everything!), red meat can be part of a healthy diet.

Avoiding Additives & Preservatives

Unfortunately, the scientific world has given saturated fat, sugar, and sodium a bad rap.  Yet those three nutrients are so essential to the human body that we would be hard pressed to live without them.  It’s the ADDED saturated fat, ADDED sugar, and ADDED sodium, through processing that deserve the criticism.  Here’s why.

Added Fat

In order to preserve and make processed food resemble homemade foods, the food industry developed inexpensive ways to manipulate food.  Hydrogenating fats is one example.  This process takes any kind of fat and turns it into an artificial saturated fat called a trans fat.   What we know now about artificial trans fats is that they negatively impact our health.   On the other hand, cream formed from milk is a natural form of trans fat that can assist the body with cellular repair, hormone production, and human growth.  Altering a whole food’s chemical form through a process such as hydrogenating, therefore, trades health benefits for negatives.

Added Sugar

ADDED sugar, often in the form of corn syrup, is one of the food industry’s ways to sweeten foods.  By nature, corn syrup is not as sweet as maple syrup or honey; all of which have about the same amount of calories per teaspoon.  Therefore, more corn syrup is necessary to achieve the same sweetness resulting in an increase in the product’s sugar content.

Added Salt/Sodium

ADDED salt/sodium is no exception.  In a traditional bacon recipe, one pound of pork belly is rubbed with one teaspoon of each salt, pepper, and smoked paprika. One teaspoon equals 2 325 mg of sodium.  In one pound of store bought bacon, there is 7 788 mg of sodium.

The new food guide will no doubt recommend avoiding these three nutrients.  When they do, read the guidelines carefully to understand exactly what they are intending.  Remember, if it wasn’t for natural forms of sugar, salt, and saturated fat, we wouldn’t have IV’s, saline solution, or cream in our coffees!  All food is energy and a means for our survival but ADDED foods through processing can be detrimental to our health.

Our Vince’s Power Up Program Mission is simply to educate our customers on the importance of using  food as fuel.  For all your Power Up news make sure you check out Vince’s FacebookInstagram, and Twitter.  Also make sure to follow @VincesMarket and #powerupwithvinces, sign up for our Power Up Newsletter and keep an eye out for nutrition tips and tricks from me, our in-house nutrition expert!

Shannon

Shannon is the owner/operator of 4 the Luv of Food, an informative approach to food, health, and a luv for sharing. Stay tuned for her new interactive website coming soon! www.4theluvoffood.ca


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Identifying Products In Store
PowerUp_website_AUG16_Sliced_Shelf Talker

Looks for our PowerUp tags throughout the store to find products that are PowerUp approved. Watch out for special “Food for Thought” tags on these shelf talkers for relevant and interesting information about the products.

Be sure to check out our demo schedule for opportunities to try new products and chat food with Danielle, our in house Nutritionist.

Follow us on Facebook and Instagram for foodie insights and delicious recipe ideas.