What We’re All About

The Power Up program identifies quality products through clean and transparent labeling. These products will provide energy supportive nutrients essential to the body.

Our Mission

To engage and simply educate our customers on the importance of using quality food as fuel.

danille

Meet Danielle!

Holistic Nutritionist (R.H.N.), Natural Chef. R.M.T.

Danielle has grown up in the grocery business and is very passionate about healthy lifestyle choices and the importance of reading food labels. She’s been practicing in the health and wellness industry since 2006 and in 4 years she graduated from the Canadian College of Massage and Hydrotherapy, Canadian School of Natural Nutrition, and Bauman College in Berkley California. Danielle co-founded a company called 4 the Luv of Food, which developed a formula that has helped over 200 people gain control of their blood sugar levels. Using this simple formula she lost 23 lbs. in 3 years and hasn’t looked back. She developed a line of blood sugar friendly snacks called Danielle’s Naturals and believes healthy eating should NEVER compromise flavour. Danielle finds joy in educating and motivating others to make more mindful food choices.


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In Season Foods

We live in a country that has a limited growing season but in those 160 days of the year we yield some of the most delicious fruits and vegetables. We are also fortunate enough to have some impressive greenhouse crops year round.
When produce comes to us from other countries they are picked early to ensure ripeness upon arrival, which deprives the fruit or vegetable of optimal high-energy nutrients. Local produce is picked ripe, with minimal travel time allowing for peak nutrition.

We want to encourage you to eat with the seasons. Local, seasonal, homegrown food sustained our ancestors in a healthy manner providing all the energy they needed for their day. There were no strawberries in the winter, and while we are fortunate to have them available to us, are they going to give us the most nutrients? Not likely. Past generations were not influenced by the nutritional advice that promoted foods inaccessible to them. They kept things simple and so should we.

It’s our job at Vince’s to identify Ontario’s Goodness as well as in-season produce year round to make sure you’re getting nutrition at its finest.



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Local Foods

We are a community-based store that loves to support local. Beyond our produce department we have many suppliers that offer products using locally sourced ingredients. Buying local foods:

  • Supports our economy through local farmers and other producers.
  • Encourages sustainable agriculture.
  • Are more nutritious and taste better.

Whether it’s oats, barley, maple syrup, or honey we take pride in bringing awareness to products that support the local movement.



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Blood Sugar Friendly Foods

One of the main contributors to today’s health issues is excess sugar, which comes in the form of carbohydrates. All foods fall into one of, or a combination of three main nutrients – carbohydrates, fats, and proteins. The body can breakdown and use all three, but the only one it can readily store are the carbohydrates.

Carbohydrates include sugars and starches as well as indigestible fibre which helps to slow down the rate at which the sugar is absorbed into the bloodstream. Once consumed, all carbohydrates turn into glucose (sugar) which the body may use for energy or store as glycogen in the liver and muscles.

When we over consume carbohydrates and our body has to continuously store unused glucose, the glycogen tanks get full causing glucose to pool in the bloodstream. This increases the body’s production of insulin. Over time the body can develop a resistance to insulin, a hormone produced by the pancreas that shuttles glucose to the cells for use or storage. With excess glucose floating around the bloodstream the liver sends it to the fat cells and can also make it into LDL cholesterol, which is when diabetes and other diseases can manifest.

Diet plays a huge role in controlling insulin and blood sugar levels. Fats and proteins slow down the rate in which sugar is absorbed so they are good additions to carb heavy meals allowing the body to use the carbs for energy leaving nothing left to store.

Now that we’ve broken down the basics there’s a general rule that we stay true to, never eat “lonely” carbs.

We use a simple formula created by 4 the Luv of Food to identify the blood sugar friendliness of a product:

Carbohydrates (–) Fiber (–) Fat (–) Protein should = 0 or less than 0

We will be using the “Balance Factor” (BF) scale to clearly identify a products impact on our blood sugar. If a product has a number of 0 or < 0 then it has the green light.

If the product has a positive number then caution (yellow) is advised and pairing is recommended. For example: pairing crackers with cheese, apple and peanut butter, berries and Greek yogurt.



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Clean and Transparent Foods

What defines a clean label? Simplicity. Products made with minimal and pronounceable ingredients. Foods that are clean will provide energy, potential vitamins and minerals, and result in little to no waste. Clean foods should leave you feeling energized, healthy and satisfied. When you fuel yourself with quality foods your body is less likely to crave foods that aren’t beneficial.

Picture yourself looking through a clear food package and being able to see every single ingredient listed. Does that product look as appealing? Transparency is feeling comfortable looking at every ingredient and still wanting to take it home. When you look at a conventional food label there are likely several ingredients you may not understand. Some of them are fancy words for harmless add-ins and some of them are quite harmful especially when consumed on the regular. We understand that it’s nearly impossible to avoid every processed food but we are going to give you a clear picture on what to look for and what to avoid.

Here’s a list of food additives that sound scary but aren’t:

Guar Gum and Xanthum Gum – both vegetable derived and aid as a thickening agent especially in gluten-free goods.

Lethicin aka soy lethicin – Used as a stabilizer in bread and prevents salad dressings from separating. Derived from corn so best to look for organic and non-gmo products.

Ascorbyl palmitate – an antioxidant made from Vitamin C and palmitic acid, a natural compound derived from fat. It prevents spoilage in food and your body will use the vitamin C and breakdown the rest.

Absorbic Acid – another term for Vitamin C. It used to maintain the colour, flavour, and texture of foods.

Lactic Acid – made from fermented corn, beet, or cane sugar. Often found in probiotic rich foods.

 

If you see the following “toxic” ingredients on a label it’s best to avoid if you value your health:

Synthetic Trans Fats (partially hydrogenated vegetable oils)

High-Fructose Corn Syrup (HFCS)

Artificial Sweeteners

Sodium Benzoate and Potassium Benzoate

Butylated Hydroxyanisole (BHA and BHT)

Artificial Flavours

Artificial Colours (Yellow 5, Red #40 and Blue #2)

Yeast Extract (another form of MSG)



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Minimally Processed, Whole Foods

Fruits, vegetables, legumes, poultry, and meat are examples of whole foods. Rolled oats, and nut butters are examples of whole foods that have been minimally processed. While typically the most nutritious foods are on the perimeter of the grocery store the inner aisles have some hidden gems that are whole food based and we’re going to tell you all about them. 



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Convenient and Realistic Foods

Convenience foods have a bit of a bad reputation. Often they are associated with highly processed, pop-in-the-microwave, and serve type meals. This can be true, but as our lives become faster paced and the emphasis on health increases, so have our options. Retailers have adapted to meet the needs of their customers and lots of fresh and healthy options are available daily in stores. Vince’s puts time and thought into a variety of prepared foods made onsite. We are also going to put together some health conscious specific meals for an easy grab and go without the compromise… stay tuned! We will also be highlighting products on our shelves that are multi-purpose. If we recommend coconut flour we will be sure to include preparation suggestions and recipes at our in store demos. 



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Weekly Blog

December 10, 2018

How Do We Survive Without Holidays?

Everything in life serves a purpose, including the holidays.  Without them we may be tempted to just keep working.  Perhaps the holidays help us to keep everything in moderation by ensuring we balance both our work time with our play time. This would deem the holidays as essential.  With that in mind, the question is not,”How do we survive the holidays?”, but rather, “How do we survive without the holidays?”

Finding the Balance During the Holidays

Holidays are what bring family and friends together.  They energize us when work exhausts us.  They encourage us to be generous and teach us tolerance.  They remind us of what really matters in life.  When that special day comes and work is not a priority, it’s the people, the holiday spirit and the FOOD that bring our lives back into balance.  We cannot survive without the holidays.

Somehow we have become more concerned with resisting the temptation of holiday treats than surviving the financial burden of gift giving.  We try to deprive ourselves of something that fuels both our physical and emotional being when we should be embracing the fact that we actually have time to sit down and eat!  All food can be fuel and if we eat those treats with the right foods, we can replenish our depleted souls enough to make it to the next holiday.

An advent calendar is an excellent example of how to make the most of those holiday treats.  Each day up until Christmas Eve, there is something to savour while celebrating the season. These treats bring back fond memories of our childhood and of loved ones who have gone before us, all while nourishing our mind, body and soul.

Savour One Treat a Day

This year, let the holidays do what they do best.  Have one treat a day to bring back the past.  Be aware of the present, and balance every sweet treat with fats and proteins to prevent those uncontrollable cravings.  Finally, know that the future holds another holiday right around the corner for you to replenish yourself again.

Our Vince’s Power Up Program Mission is simply to educate our customers on the importance of using  food as fuel.  For all your Power Up news make sure you check out Vince’s FacebookInstagram, and Twitter.  Also make sure to follow @VincesMarket and #powerupwithvinces, sign up for our Power Up Newsletter and keep an eye out for nutrition tips and tricks from me, our in-house nutrition expert!

Shannon

Shannon is the owner/operator of 4 the Luv of Food, an informative approach to food, health, and a luv for sharing. Stay tuned for her new interactive website coming soon! www.4theluvoffood.ca

Health Canada's New Food Guide - Healthy Eating Healthy Living

November 25, 2018

Who Declared War Against Meat?

Canada’s so-called ‘Protein War’ is the latest nutrition-related headline trending across the country.1  Apparently, we are at war with ourselves over how much meat we are eating.  And yet, there is no guidance or definition on how much meat is too much.  A research team from Dalhousie University states that Canadians are considering reducing the amount of meat in their diets in hopes of a healthier life without it.2  The question that comes to mind is simply, “Who declared war against meat?”.

Health Canada’s New Food Guide

Health Canada, on the edge of launching the new food guide, has suggested a shift towards a more plant-based diet without necessarily excluding animal foods.  Nowhere in that statement does it suggest that meat is an enemy.  If anything, Health Canada is acknowledging the vegetarian/vegan diet as one example of a healthy diet.  Moreover it is supporting the ecological shift towards taking better care of the Earth and our animals, and is showing Canada’s true nature – diversity with inclusivity.

Diversity in Culture & in Food

We are a country of many cultures and ethnicities.  We cannot possibly demonize meat when it is present in most traditional diets.  Deciding to reduce the amount of meat consumed is an individual choice.  Following the latest trend without witnessing positive results and sustainability is just ‘drinking the cool aid’.  Get a variety of whole foods in your diet, avoid the ones that make you feel sick, and continue to eat the ones that energize you.  Protein comes in many shapes and forms.  The food guide suggests 10-35% of your calories should come from protein.  You decide how you are going to meet those nutritional requirements.

Our Vince’s Power Up Program Mission is simply to educate our customers on the importance of using  food as fuel.  For all your Power Up news make sure you check out Vince’s FacebookInstagram, and Twitter.  Also make sure to follow @VincesMarket and #powerupwithvinces, sign up for our Power Up Newsletter and keep an eye out for nutrition tips and tricks from me, our in-house nutrition expert!

Shannon

Shannon is the owner/operator of 4 the Luv of Food, an informative approach to food, health, and a luv for sharing. Stay tuned for her new interactive website coming soon! www.4theluvoffood.ca

1,2 https://www.dal.ca/faculty/management/news-events/news/2018/10/30/release__new_dalhousie_study_finds_that_6_4_million_canadians_limit_the_amount_of_meat_they_eat__and_number_will_likely_grow.html

The New Canada Food Guide - Vince's Market Power Up Program

November 11, 2018

Look Closely at Canada’s New Food Guide

The New Canada Food Guide - Vince's Market Power Up ProgramWhen Health Canada launches its new food guide in November, be sure to read between the lines!  Its intention is NOT to exclude certain foods specific to our traditional diets. It will, however, emphasize the value of homemade whole foods over processed ones.  For example, when the new guide recommends eating less processed red meat, it’s not demonizing red meat.  It’s demonizing the unnecessary additives in the processing.  Red meat is a natural source of iron and saturated fat and native to some Canadian diets.  When left as a whole food and eaten in moderation (the key to everything!), red meat can be part of a healthy diet.

Avoiding Additives & Preservatives

Unfortunately, the scientific world has given saturated fat, sugar, and sodium a bad rap.  Yet those three nutrients are so essential to the human body that we would be hard pressed to live without them.  It’s the ADDED saturated fat, ADDED sugar, and ADDED sodium, through processing that deserve the criticism.  Here’s why.

Added Fat

In order to preserve and make processed food resemble homemade foods, the food industry developed inexpensive ways to manipulate food.  Hydrogenating fats is one example.  This process takes any kind of fat and turns it into an artificial saturated fat called a trans fat.   What we know now about artificial trans fats is that they negatively impact our health.   On the other hand, cream formed from milk is a natural form of trans fat that can assist the body with cellular repair, hormone production, and human growth.  Altering a whole food’s chemical form through a process such as hydrogenating, therefore, trades health benefits for negatives.

Added Sugar

ADDED sugar, often in the form of corn syrup, is one of the food industry’s ways to sweeten foods.  By nature, corn syrup is not as sweet as maple syrup or honey; all of which have about the same amount of calories per teaspoon.  Therefore, more corn syrup is necessary to achieve the same sweetness resulting in an increase in the product’s sugar content.

Added Salt/Sodium

ADDED salt/sodium is no exception.  In a traditional bacon recipe, one pound of pork belly is rubbed with one teaspoon of each salt, pepper, and smoked paprika. One teaspoon equals 2 325 mg of sodium.  In one pound of store bought bacon, there is 7 788 mg of sodium.

The new food guide will no doubt recommend avoiding these three nutrients.  When they do, read the guidelines carefully to understand exactly what they are intending.  Remember, if it wasn’t for natural forms of sugar, salt, and saturated fat, we wouldn’t have IV’s, saline solution, or cream in our coffees!  All food is energy and a means for our survival but ADDED foods through processing can be detrimental to our health.

Our Vince’s Power Up Program Mission is simply to educate our customers on the importance of using  food as fuel.  For all your Power Up news make sure you check out Vince’s FacebookInstagram, and Twitter.  Also make sure to follow @VincesMarket and #powerupwithvinces, sign up for our Power Up Newsletter and keep an eye out for nutrition tips and tricks from me, our in-house nutrition expert!

Shannon

Shannon is the owner/operator of 4 the Luv of Food, an informative approach to food, health, and a luv for sharing. Stay tuned for her new interactive website coming soon! www.4theluvoffood.ca

October 29, 2018

What Ever Happened To Self-Determination?

In the 1970’s Canada’s Minister of Health, Marc Lalonde, did something no other minister of health has done since.  He secretly planted an 8-person ‘think tank’ into his health cabinet that had one purpose; to implement “programs that were aimed at empowering individuals to assume health as an aspect of self-determination through lifestyle change”.  His goal; to help Canadians keep themselves healthy! 1

Self-determination is the process by which a person controls their own life.  In doing so, they determine behaviours that maximize their physical, emotional, and mental health with the help of tools and resources provided/funded by the government.  It’s a team effort where program success is measured by each individual’s health status rather than a set of health statistics.

So what ever happened to self-determination?  When did we stop listening to our guts and start following advice that made us gain weight, feel sub-optimal, and question our traditional diets?

Catering Our Diet to Ourselves

Through self-determination, we are the only ones who know what foods energize us, which ones leave us ‘intestinally’ compromised, and which ones make us just plain sick.  Ask the oldest people in the world what they have eaten their whole lives and you won’t get a consistent answer.  One 119 year old responded with “cow’s milk, herbal chutney and seasonal fruit” while avoiding “butter, fried food, sugar, tobacco, alcohol, tea and coffee”.  Another at 116 years, responded with “four pieces of bacon with eggs and grits”, while another at 113 years responded with “pickled herring every day, and in his younger years drank wine and beer.”  Who has the healthiest diet? They all do!

While nutritional science continues to swing from one side of the spectrum to the other, find your in between point and stick to it.  Determine what is good for you and don’t listen to those trying to preach what is the healthiest diet. Whoever said, “What is food for one man may be bitter poison to others” was right on the mark.

Our Vince’s Power Up Program Mission is simply to educate our customers on the importance of using  food as fuel.  For all your Power Up news make sure you check out Vince’s FacebookInstagram, and Twitter.  Also make sure to follow @VincesMarket and #powerupwithvinces, sign up for our Power Up Newsletter and keep an eye out for nutrition tips and tricks from me, our in-house nutrition expert!

To our health & wellbeing,

Shannon, Guest Blogger

1https://books.google.ca/books/about/Making_the_Lalonde_Report.html?id=SvHUSgAACAAJ&redir_esc=y

Intern's Syndrome - Reading Food Labels with Caution - Vince's Market Power Up Program - Health Food Store Newmarket, Uxbridge, Tottenham, Sharon Ontario, Market & Co. Upper Canada Mall

October 14, 2018

Do You Have Intern’s Syndrome with Nutrition Advice?

Intern’s Syndrome is a condition reported by medical students who perceive themselves to be experiencing the symptoms of a disease that they are studying.  Thanks to the extensiveness of the internet, we all seem to suffer from Intern Syndrome.  Consequently, we start questioning our sense of wellness when the headlines state that “Dairy Causes Inflammation”, “Aspartame Causes Stroke-like Symptoms” and “Red Meat Causes Heart Palpitations”.

They Should Say ‘Some’, Not ‘All’ People

While it’s true that good research helps us understand why some people may suffer from symptoms that compromise their health, we need to remember that it’s ‘some people’ and not ‘all people’ that the research is referring to.  These findings are generally associations and NOT proven ‘cause and effect’ results. Research that makes blanket statements like “caffeine leads to higher blood sugar levels” misleads the rest of us in believing we have ailments that we don’t actually suffer from.

For this reason, a recent headline such as “No Level of Alcohol is Good for You” should have read “For Some, No Level of Alcohol is Good.”  According to this article, alcohol use led to 2.8 million deaths worldwide in 2016. 1  Those who are susceptible to addiction, drinking and driving, or liver disease should perhaps, through self-determination, avoid alcohol.  It doesn’t mean the entire population needs to “dry out”.  In 2010, there were 1.25 million deaths worldwide caused by motor vehicle accidents.  Should there be a headline that touts “No level of driving is safe”?

When you read an article that is preaching one end of the spectrum, try putting in the first two words, “For some…” and see how the article then reads.  It will help you differentiate which articles are worth spending your time on and which articles are going to leave you with a severe case of Intern Syndrome.

Our Vince’s Power Up Program Mission is simply to educate our customers on the importance of using  food as fuel.  For all your Power Up news make sure you check out Vince’s FacebookInstagram, and Twitter.  Also make sure to follow @VincesMarket and #powerupwithvinces, sign up for our Power Up Newsletter and keep an eye out for nutrition tips and tricks from me, our in-house nutrition expert!

To our health & wellbeing,

Shannon, Guest Blogger

1  https://www.theglobeandmail.com/opinion/article-new-research-concludes-there-is-no-safe-level-of-alcohol-but-look/


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Identifying Products In Store
PowerUp_website_AUG16_Sliced_Shelf Talker

Looks for our PowerUp tags throughout the store to find products that are PowerUp approved. Watch out for special “Food for Thought” tags on these shelf talkers for relevant and interesting information about the products.

Be sure to check out our demo schedule for opportunities to try new products and chat food with Danielle, our in house Nutritionist.

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