Community Product Initiative
Vince’s Community Product Initiative (CPI) is an annual campaign that involves all four stores, participating vendors – and Vince’s customers. It’s an opportunity to raise significant funds for a non-profit organization that makes a positive difference in our communities.
Working with participating vendors, Vince’s identifies a variety of items – typically staples – and then sets aside 15 percent of sales from these Community Products throughout the year. Since launching the CPI in 2018, the initiative has raised more than $178K for organizations that include CHATS, Canadian Mental Health Association, Southlake Hospital, Women’s Centre of York Region, and more.
Vince’s is pleased to announce the 2025 recipient of our Community Product Initiative: the Alzheimer Society of York Region, Simcoe County, and Durham Region. Vince’s takes very seriously the challenges faced by people living with dementia, their families and their caregivers.
These caregivers provide an average of 26 hours of caregiving per week and often face significant challenges, including financial strain, burnout, depression, and social isolation. The Alzheimer Society supports thousands of caregivers every year, guiding them through their loved one’s journey with the disease. Support from Vince’s Community Product Initiative could help us offer essential programs and services such as counselling, support groups, educational workshops, and respite programs, so they can provide the best care possible while also prioritizing their own well-being.
About the Alzheimer Society:
The Alzheimer Society is a trusted leader in dementia-specific programming to support our family, friends and neighbours impacted by dementia. The organization works to alleviate the personal and social consequences of Alzheimer’s disease and other dementias and to promote research. We support people living with dementia, their care partners and the community across York Region, Simcoe County and Durham Region by providing public education and awareness programs, healthcare navigation, caregiver education and support groups, counselling, active living and recreation programs.
15% OF SALES OF THESE PRODUCTS GO TO COMMUNITY INITIATIVES:
In support of:
Community Product
Progress Report 2024
Funds from Vince’s 2024 Community Product Initiative were in support of Make Happy Tummies (formerly Toonies for Tummies) – a one-of-a-kind program of the Grocery Foundation. It brings together shoppers, grocery retailers, and many brands to raise money to support over 1 million hungry children by providing vital funding to local school nutrition programs.
Thanks to the generous support of retailers and the participating brands, 100% of donations directly benefit nutrition programs in the areas we serve. These are increasingly vital to the 1 in 3 children at risk of going to school on an empty stomach. The healthy breakfasts and morning meals offered in these stigma-free programs support children’s nutrition and their academic success.
Community Product
2024 Impact
With the help of Vince’s Community Product and the 2024 community product recipient, Make Happy Tummies, Vince’s was able to support the following schools:
- Brock High School
- Glen Cedar Public School
- Good Shepard C.S.
- Goodwood Public School
- Holland Landing Public School
- McCaskills Mills
- Mount Albert PS
- Newmarket HS
- Quaker Village
- Robert Munsch Public School
- Scott Central Public School
- Tottenham P.S.
- Uxbridge High School
Community Product
Progress Report to date
$28,869
Grand Total Raised in 2023
$30,202.53
Grand Total Raised in 2022
$25,812.61
Grand Total Raised in 2021
$18,393.68
Grand Total Raised in 2020
Grand Total Raised in 2019
$25,164.43
Grand Total Raised in 2018
Vince’s Market would like to kindly thank Metroland Media Group for their support of The Community Product Initiative by providing complimentary space in the East Gwillimbury Express, Newmarket Era Banner, Uxbridge Times Journal, and Alliston Herald to promote the item of the week. Thank you for your commitment to the community!
