As the mornings and evenings become much cooler our habits change when it comes to dining. It happens almost overnight where we start thinking less about the BBQ and more about cooking with our ovens. Whether it be roasting poultry, pork or beef, we snap into a routine of our favourite food experiences of the past. One of those might include cooking a beautiful beef roast. Perhaps you have experienced sticker shock recently when shopping for that roast. The price of beef has gone up over 60% in the last two years so when you are looking to cook a “traditional Sunday roast”, the price might throw you off a bit. This is where Vince’s Market comes in!
We recognize that in this changing marketplace people still love roasts, and we have worked to help meet that need. This blog is the first of two we will have on roasts. Today is solely about beef. You can check in next time to find out more about poultry and pork options!
The Beef Sirloin Tip Roast
The best value beef roast that Vince’s can offer is currently on promotion. The Sirloin Tip Roast over the last two years is really making a mark in the industry as pricing continues to shift.
The Sirloin Tip is a step up from a Rump Roast or Inside Round Roast, however the reason people haven’t fallen in love with it we feel, is that it contains three different muscles. Once you are finished cooking the roast, you may be unsure how to slice/shave it resulting in what you think is a tougher piece of meat.
Here at Vince’s Market we prepare this piece of beef differently from many other providers. When you purchase a Sirloin Tip Roast from us, we remove one of the muscles prior to it going in the counter. That means when you pull it out of the oven you simply need to slice/shave from one end to other!
Too often we overdo beef roasts due to a lack of understanding of proper cooking times so we thought it might be helpful to provide this cooking chart with instructions for various beef roasts. Click here for a downloadable/printable version.
We have the Sirloin Tip Roast on sale for 6.99lb, 15.41kg until October 29th. If you haven’t tried this roast yet or you have had a poor experience in the past, stop into Vince’s Market this week and try one again for the first time and then let us know what you think! We welcome your feedback! You can leave a comment right here on the site or head on over and join in the conversation on Facebook (remember to ‘Like’ the page) and Twitter – (don’t forget to follow us there too).
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Until next time
Brian
