Vince’s announces results of 2023 Toonies for Tummies campaign

Sharon, ON, March 01, 2023

Every year, Vince’s participates in the nation-wide Toonies for Tummies campaign, and each year their customers step up to support the Grocery Foundation’s efforts to feed hungry children.

And 2023 was their best year ever.

Vince’s customers, with the help of a $1,000 donation from Coca Cola Bottling, raised a total of $7,600 to help provide meals for local children who otherwise are at risk of going to school on an empty stomach. The independent grocer has raised more than $31K for TFT over the past eight years, and is one of nearly 1,400 grocery retailers across the country to participate in this initiative that at present helps fund over 3,000 programs and has set a goal of $4 million for 2023 to help provide an estimated 2 million meals.

“I would like to thank all Vince’s customers for supporting and donating to the Toonies for Tummies campaign, this year and every year since we started participating in this annual charitable event,” said Maria Ciarlandini, Vince’s Community Support Ambassador.

As with past campaigns, 100 percent of all shopper donations made at participating stores and online will benefit the Foundation’s student nutrition partners: Breakfast Club of Canada (BCC) in Western and Atlantic Canada, and Student Nutrition Ontario (SNO). This will support a growing number of students who attend programs that are inclusive and judgement-free, providing children with access to healthy foods, knowledge about nutrition, and a proper start to the day with whole grains, protein, dairy, fresh fruits, and vegetables. Many programs also provide a means for students to connect with and support one another, and benefit from the nurturing and support of teachers and volunteers.

“The Grocery Foundation’s mission is to ensure there are no hungry children at school,” said Executive Director Shaun McKenna. “Our #Toonies4Tummies campaign is a vital piece of the funding puzzle for many schools. 100% of every toonie donated at stores such as Vince’s make an incredible impact in the local community. We’re indebted to independent grocers such as Vince’s, their store team’s leadership, and generous shoppers who are supporting countless children who are well nourished and eager to learn.”

“We are pleased to be a part of this life-changing initiative – one that is helping children improve their nutrition, attention, and ultimately, their academic achievement,” added Vince’s President Giancarlo Trimarchi. “Much thanks to the Grocery Foundation for keeping this program going throughout the pandemic and continuing to fill so many hungry tummies.”

Contact:
Neil Moore
Brand Manager, Vince’s Market
905.717.7474
neil@vincesmarket.com

About Vince’s Market:
Vince’s is a nationally recognized and award winning, small footprint fresh food retail chain. This privately held company employs more than 300 people in York, Durham, and Simcoe Regions, serving the communities of Sharon, Newmarket, Uxbridge and Tottenham. In 2021, their Tottenham location was recognized as the best small-format grocery store in Canada by the Canadian Federation of Independent Grocers (CFIG). In 2019, Vince’s earned the title of Retailer of the Year at the DCI Star Awards. And in 2014, their Newmarket location was awarded 2nd place in Canada for their category by the CFIG. In 2017 and 2018, the chain was recognized as one of “Canada’s Best Managed Companies.” Vince’s is highly active in the community, supporting many life-changing organizations, including food banks, local shelters, hospice, the Women’s Centre of York Region, and the Mental Health Program at Southlake Regional Health Centre. For further information, visit www.vincesmarket.ca