Vince’s teams up with CHATS to raise additional funds for seniors’ services

Sharon, ON, June 29, 2023

The CHATS team was on hand in the parking lot of the Vince’s Sharon store, providing awareness about the challenges faced by our older residents, while marking the halfway point of Vince’s Community Product Initiative – a fundraising campaign that in 2023 will provide much-needed financial support to this life-changing service.

“Many of us have older parents and relatives who may suffer from health, cognitive and/ or mobility issues, yet would like to live in their homes as long as possible,” said Giancarlo Trimarchi, president of Vince’s Market. “It is nice to know there are organizations whose mission is to help make this happen.”

Community & Home Assistance to Seniors (CHATS) is such an organization, and in addition to providing transportation, meals, and caregiver relief, they offer a one- stop-shop of programs and services designed to meet the needs of older adults. CHATS can inspire them to explore the possibilities of aging at home and living more independently, while supporting caregivers, so that they can continue providing compassionate care for their loved ones.

Since the beginning of the year, Vince’s has raised $16,600 for CHATS through their Community Product Initiative (CPI) and an additional $500 from the June 23 barbecue. CPI relies on the support of customers and vendors, setting aside 15 percent of sales
of the designated Community Product to be accrued for that year’s recipient. Since its inception in 2018, CPI has raised nearly $130K for several life-changing organizations, and is expecting big results in 2023 for CHATS.

“I’m thrilled to see so many of our own CHATS clients drop by the BBQ to show their support and share success stories on how our organization has changed their lives,” said Kelly Broome, CHATS Vice President Philanthropy & Communications. “Not only will these funds raised by the team at Vince’s Market help CHATS to support more older adults in our community, but it has also created awareness within the community. Notably within the Vince’s team, learning and sharing their own stories about CHATS.

Be sure to drop into any Vince’s Market store (Newmarket, Sharon, Tottenham, Uxbridge) andconsiderpurchasingtheCommunityProduct. Youwillbesupportingaseniorin your community to live their best life at home and in their community with dignity.”

“Vince’s Community Support is excited that this year we have exceeded the previous year’s midpoint funds raised by our Community Product Initiative,” said Maria Ciarlandini, Vince’s Community Ambassador. “We are truly grateful for the contributions from Vince’s customers!”

Vince’s would also like to thank Maple Leaf, Pillers, Wonder Bread, and Arla for their contributions to the June 23 event.

Contact:

Neil Moore
Brand Manager, Vince’s Market
905.717.7474
neil@vincesmarket.com

About CHATS – Community & Home Care for Seniors:

Established in 1980, CHATS – Community and Home Assistance to Seniors is a not-for-profit charitable organization that enhances the health, wellness and independence of some 8,500 older adults and caregivers in York Region and South Simcoe through in-home and community support services. Our ongoing mission is to support the health and wellness of older adults through the delivery of a full range of geared-to-income community support services that enable our clients to continue living in their own homes, such as in-home help and care, Meals on Wheels, transportation, home safety services, wellness/social programs, diversity outreach programs, caregiver support and education, hospital-to-home transition, and much more. Based on a passion for caring and community, CHATS is supported by over 300 staff members and almost 500 volunteers who are the heart and soul of the organization. We believe everyone has the right to age gracefully- with dignity and respect. We also believe everyone deserves the right to continue to live in the comfort of their own home and community, surrounded by familiar things and routines which give them comfort.

About Vince’s Market:

Vince’s is a nationally recognized and award winning, small footprint fresh food retail chain. This privately held company employs more than 300 people in York, Durham, and Simcoe Regions, serving the communities of Sharon, Newmarket, Uxbridge and Tottenham. In 2021, their Tottenham location was recognized as the best small-format grocery store in Canada by the Canadian Federation of Independent Grocers (CFIG). In 2019, Vince’s earned the title of Retailer of the Year at the DCI Star Awards. And in 2014, their Newmarket location was awarded 2nd place in Canada for their category by the CFIG. In 2017 and 2018, the chain was recognized as one of “Canada’s Best Managed Companies.” Vince’s is highly active in the community, supporting many life-changing organizations, including food banks, local shelters, hospice, the Women’s Centre of York Region, and the Mental Health Program at Southlake Regional Health Centre. For further information, visit www.vincesmarket.ca