You may have noticed a few changes to our look over the past few weeks. It was in late August that we launched our new flyer: glossy stock, new colour palette, updated logo – a flyer that we are now offering primarily in-store, as well as to those customers who request a copy delivered to their homes.
This was an opportunity not only to ‘go green’ by printing fewer flyers, but to update our branding to reflect the quality and freshness we are known for.
Indeed, the return of our original tagline “A Fresh Shopping Experience” epitomizes what we have always offered customers, and reasserts the vitality of our brand.
The traditional woodgrain – which has served us well over the years – has been replaced by vibrant greens and purple, and a new, modern font that complements the boldness of our refreshed look.
“We felt it was time to modernize our brand,” said Giancarlo Trimarchi, partner at Vince’s. “The more rustic elements of ‘Vince’s Market’ no longer reflect how we are evolving to meet the demands of our customers. Our new, modern stores in Tottenham, Upper Canada Mall, and now in Sharon have come a long way since the original open-air fruit and vegetable stand from decades ago.”
What hasn’t changed is the commitment to providing the best in fresh produce – particularly local, when in season. Carmen Trimarchi, founder of this five-store, independent grocery chain, still makes his early morning trips to the Ontario Food Terminal to inspect and taste all fruits and vegetables before they are shipped to the stores.
Also remaining steadfast is the commitment to community. Vince’s still supports a variety of life-changing community organizations, including the Women’s Centre of York Region (through their annual Community Product Initiative), and now four local shelters through the S.O.S. Food Drive.
“During this pandemic, even more people are feeling food uncertainty, which puts added pressure on the organizations who support them,” says Giancarlo Trimarchi. “We are proud to be able to lend a hand.”
Ultimately, the look may be new, but it’s business as usual. Which means supporting local, treating customers like family, giving back to the community – and celebrating fresh wholesome food.
— Neil
