Every year we participate in the Canada-wide Toonies for Tummies campaign, and each year our customers step up to support the Grocery Foundation’s efforts to feed hungry children.
2022 was no exception.
We’d like to thank Vince’s customers for raising $3,980 to help purchase meals for local kids who would otherwise go to school without breakfast. We are one of nearly 1,400 grocery retailers across the country to participate in an initiative that has raised more than $25 million since 2000, and had set a goal of $4 million for 2022.
And although we don’t yet have the final tally for the national TFT campaign, as it ends March 31st, we hope that it exceeds its lofty goal. We’ll keep you posted on social media once the program wraps up.
We may live in a wealthy country, but it is shocking how many families are struggling to purchase necessities – like groceries. Prior to the pandemic, roughly one in five children were at risk of food insecurity, and in 2021, experts warned that the number of hungry children stood to double. That appears to have been the case. It is now believed that as many as 1 in 3 kids are at risk of starting their day on an empty stomach.
Not only is it difficult to concentrate when you are hungry, the worry that accompanies food insecurity is yet another mental challenge these young students face. All of which emphasizes the fact that every toonie counts!
We are grateful to the Grocery Foundation for their efforts to feed hungry children, and are equally grateful to our customers for consistently supporting Toonies for Tummies – and all our community efforts.
Take care everybody.
— Neil
